Business consulting services

Centre for the Maritime Economics Studies provides business advisory services for organizations operating within the maritime sector. Our approach combines advanced academic knowledge with practical industry experience.

Our consulting teams are assembled on a project basis and include experts from various faculties of the University of Gdańsk, as well as experienced business managers, including experts from outside the academic community. This enables the Centre to deliver solutions tailored to the real needs of enterprises.

Our advisory services for maritime sector companies include, among others:

  • Corporate Strategy – facilitating strategic workshops, implementing management frameworks (e.g. Value-Based Management (VBM), Balanced Scorecard (BSC)), and designing decision-support tools.
  • Sales and Marketing – developing and supporting implementation of sales and marketing strategies, design of commercial structures, customer relationship management, pricing strategies, sales controlling, forecasting, and planning.
  • Market Expansion – supporting entry into new markets, business development in domestic and international markets, and designing internationalization strategies.
  • Profitability Optimization for Maritime Businesses – analyzing costs, revenues, and operational processes to improve financial performance and business efficiency.
  • ESG Strategies – developing and implementing sustainability strategies, conducting ESG system audits, and establishing reporting systems compliant with current regulations.
  • Sustainable Development and Circular Economy – providing advisory services related to the implementation of sustainable solutions, with particular emphasis on their economic effectiveness.
  • Market and Marketing Research – designing and conducting studies that provide insights into markets, customers, and competitors.
  • Change Management – supporting organizational transformation processes, implementation of new business models, and adaptation to changing market conditions.

By combining academic excellence with practical business experience, we help organizations make informed decisions, strengthen their competitiveness, and create long-term value in a rapidly evolving maritime economy.